News

Saginaw Public Libraries Offers "DemographicsNOW"
Whether you’re doing a business plan, relocating, or just looking for demographic information for any area of the United States, this database is for you. For entrepreneurs, this will help answer questions like “Who are my competitors?”, “Who are my customers?”, and “Where do I want to locate my business?”

Users can customize geographic areas, and run unlimited reports including comparison and ranking formats. Information from the census includes population, income, housing, race, age, education, businesses, retail sales, consumer expenditures and more.

This database can help users identify household buying patterns, create and analyze trade areas, evaluate market penetration, target marketing campaigns, and select the right merchandise mix.

To explore DemographicsNow, go to www.saginawlibrary.org/resources/magazine-articles-and-databases to access this and other valuable databases.

DemographicsNow is provided free to any resident of our legal service area with a valid library card, and may be used both in-house and from home.